Ironlak Interview x The Source Magazine
Interview with Ironlak Spaypaint Marketing director Luke Shirlaw
Check out the site for photos products and upcoming projects at Ironlak.com
1. When and how did Ironlak start?
Ironlak started around 2002 but really came to life in 2004. It started because we wanted to provide writers in Australia with quality spray paint at an affordable price. Prior to Ironlak, Australian writers were paying through the nose for imported brands. We started with 10 colours and slowly built it up over time, improving our formula as we went along. After a while we started to get some interest from the USA and around June last year we started to sell paint in the USA. It’s still a daily grind and it seems that shit always comes the hard way, but we never thought back then that we would ever get to the point where we could take this shit global.
2. What makes Ironlak such a good paint to “get up” with?
Rather than give you a sales pitch, I think the best response to this question comes from the feedback that we get from the writers out there; I’ll quote Jaes COD from NY “It covers like butter, has a great color selection and a nice amount of pressure. It’s really good paint and it’s for writers, by writers! How can you beat that?” and Pose MSK from Chicago; “It’s crazy vibrant, has ridiculous control, and the coverage is unbeatable, point blank. Honestly just slap a pink dot on that bad boy and it’s game over. The paint is too much fun.”
3. Who are some of the your favorite artists?
We are very fortunate to be able to work with many of the artists that we respect and admire. Take a look at the Family section of Ironlak.com and you’ll see a list of our favourite artists from around the globe. Some other favourites are Skeme, Wane, Grey, Giant, Amaze, Nekst, Hense, Seen, Revok, Pubes, Rime, Espo, Persue and the list goes on.
4. Any thing new coming up for Ironlak Colors?
We just had a new bright chrome and tar black drop that are perfect for NY bombing. Go get some!! We have a couple of other top secret things that we will be revealing soon, plus more limited edition artist series cans, more clothing and even some markers. Stay tuned to Ironlak.com for the reveal.
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